If there’s one thing I love it’s to cut down the amount of time and effort it takes to secure a paid campaign. While it’s important to keep reaching out to brands you truly love via email, if you’re still hesitant or learning how exactly to work with a brand, influencer platforms are a great way to get your foot in the door.
Influencer platforms create a smooth workflow from start to finish, already have contracts in place for you to review, and any problems that arise are quickly resolved. There are some restrictions when using these platforms, but the majority of the time there are more positives than negatives.
Finding an influencer platform that works for you does take some time, but I’ve broken down a list of my top picks in hopes to make the process a bit easier. What works for others may not work for you and vice versa. I’ve seen certain sites hyped up by others that didn’t work for me personally and that’s okay!
My suggestion would just be to try as many as possible and see which platform brings in the best results for you.
Here are some free influencer platforms that I’ve tried along with my own personal experiences.
Aspire is highly recommended by many influencers and it’s actually one of my favorite platforms to use as well.
The only downside is that you have to meet the minimum requirements of having 2.5K followers on Instagram (previously 5k when I joined so this is amazing!) with an average of 400 likes per post. There are other factors that play into getting approved, but as long as you have a genuine account there shouldn’t be any issues.
Aspire hosts a huge range of brands from fashion, beauty, food, lifestyle and more. While there are a few brands I remove from what’s available because they don’t fit with my niche, there are plenty that I apply to every week.
I’ve formed my best relationships on Aspire with repeat campaigns that are fairly priced all while having creative control over my work. You can negotiate payment and deliverables and I’ve rarely had any issues working with brands on this platform.
Activate is very similar to Aspire with how it operates. Applications to apply for a campaign go more in depth though by asking for one or two concepts and why you are a good fit for the opportunity.
Personally, I find it a bit harder to be accepted by a brand. Maybe there is more competition or possibly just not the right fit. Activate does seem to focus more on beauty and lifestyle products whereas my content is very specific when I choose to share those types of items.
However, working with brands is a smooth process with every detail laid out so you know exactly what needs to be created. Brands that I’ve worked with in the past are very understanding and flexible when discussing corrections or other minor details in order for me to maintain my own voice and opinion.
Hashtag Paid uses a different approach for it’s influencer platform. Depending on your interests and the type of content you create, #paid will pitch you a brand and you can opt in or out of the application.
The pitch is just a short email informing you whenever a brand is a potential fit for you and then you can view the details of the campaign on the site and fill out the application with your prices depending on the deliverables.
Continue Reading: https://withchelle.com/blog/2022/2/9/influencer-platforms-for-paid-campaigns
Originally published at https://withchelle.com on February 9, 2022.
